Rodney Fox now travels the world giving talks about his experiences with sharks, and is a strong advocate for environmental conservation. He co-founded the Fox Shark Research Foundation which is devoted to the study of the great white shark. The foundation works towards further understanding the great white shark, using the latest technology and methods of research in collaboration with various scientific institutions. He also still runs Rodney Fox Great White Expeditions, an eco-friendly shark cage diving operation in South Australia.
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'This book is full of adventures, it is funny and at times sad … an easy to read book which once started is difficult to put down. The book has some great photographs and is a real insight into the down-to-earth nature of a great man who took a terrifying ordeal and used it to become the one of the world's most knowledgeable shark-research persons.' - Jane Savage, Global Media Post